by Linda | Sep 23, 2011 | my creative journal
So I’ve been away the past month and a half, vacationing in sunny Southern California with family…but now I’m back in the land of wine and pasta – desperately trying to get back into the groove, frankly. Although I feel rather groggy and overwhelmed even after a week+ of being home, there has been some creative progress in the works… the little lady weekly planners! It’s an artists’ collaboration headed up by anke panke design and I’m really honored to be a part of it.
I have to admit that see a stack of snail mail upon returning from vacation provided a nice deviation from unpacking and the regular ‘ole routine. I’m loving the planner! It’s a perpetual weekly type of planner, so start using it now or save it for the upcoming year – is it too early to refer to 2012?
There’s a whole lot of inspiring art within and there are actually a few cover variations to choose from…but I chose the girlie version and bought myself two copies. My precious little girl illustration is included…yes, I’m smiling from ear to ear and blown away by the quality of the print job.
If you are looking for a creative gift for the holidays or just want a dose of weekly art for yourself…please visit the custom planners Etsy shop. Lots of nice goodies available besides the planners. Thanks to Anke for wrangling it all together!
by Linda | Sep 15, 2011 | my creative journal
Many folks have sworn against using Facebook due to privacy concerns and many think it’s already old fashioned compared to Google+. However, I still think it’s important to establish your business presence on Facebook – get your business page up and running. You can check out some statistics on Facebook and see that it’s still the largest social network today with over 500 million active users daily. People log in multiple times a day and there are countless apps and connections to keep people Facebook-ing all day long.
What you may not realize is that you can sign up for Facebook and literally not use it, only because you want to set up your business page. A business page requires a person to manage it, that is why you must sign up with Facebook personally. But it doesn’t mean you need to start posting personal photos and playing Farmville. In fact, I recommend that you don’t waste time on those things. If you are already on Facebook, be sure to check on these privacy settings for your personal account. Otherwise, you can sign up for an account with your business information… to really separate personal from business. You have to be a real person and as a creative entrepreneur, that means you…but use your business email address and related information.
Setting Up Your Business Facebook Page
Facebook can seem really convoluted at times…and even I have trouble finding certain functions. I suppose there is just so much going on, so I thought to share the general process of creating your business page to help make it easier for creatives and artists alike. To create a page, there is usually a link under the main sign-up page or the easier to find spot for me is in the footer!
Once you click the link you’ll be taken through the process to create your page and they have updated the process to make it as user friendly as possible. Just follow the prompts and fill everything out to get started.
There are a few pointers I have to share though…
Now that you have a page, what do you do? Well, first of all, make sure all your general information and contact is included. It’s crazy how some businesses have a page and then barely any information on it. This is another representation of your business, so put up your profile picture, links to your website and shop and contact information.
- You can automatically get your blog posts onto the Wall through NetworkedBlogs and of course, just post directly newsworthy updates and links as well.
- Use the Events feature, so you can invite people to shows, openings and marketplaces happening around your business.
- Search through the many Facebook Apps available to add your YouTube Videos, Add Your Email Sign-Up, Create a custom Welcome Page, etc …
- Facebook has analytics for your page so check them! http://www.facebook.com/insights/
I hope these tips will help you set up your Facebook Business Page properly. It’s always good to have a presence when there’s such a huge audience out there for you to connect with. Give it a try and next week I’m going to explore a bit about advertising through Facebook. It’s really amazing…
by Linda | Sep 8, 2011 | my creative journal
What is Social Media?
Social media marketing is about getting traffic (publicity) for you and your business through social media networks like Twitter, Facebook, Google+, Linked-In and even your website and blog – wherever there is social interaction between you and others. Ultimately, it’s a pretty wide, catch-all phrase that people use to refer to the various ways we connect online and thus can promote online. It got me to thinking about how connecting with your customers and interacting with them already existed in the past, in traditional businesses, in traditional ways. People used to send updates via snail mail, from formal press releases to catalogs and handwritten notes. People used to call each other up on the phone, go out on lunches, visit the brick and mortar shop and chit chat to build relationships. All that still happens to some degree in real life. However, it’s increasingly more common to have initiated interaction online and in many cases, these relationships remain virtual for life.
via Flickr birgerking
So when you think about social media, just think about interaction between people. Business to fans, friends to friends, supporters to artists…you get the deal. The difference is that online, it’s a whole lot faster and easier to interact. Innovations in technology – such as people getting real-time updates on their smartphones – makes it easy to spread a piece of news across the globe in literally minutes. That possibility created the idea of viral marketing…which was not really possible before we had all these nifty tools online. There’s a great video by Laura Roeder that illustrates how easy it is to get your brand in front of new eyes every day with just a tweet. I think we all understand the power of social media marketing…just as many creatives and artists have discovered the Internet as a portal to a whole world of potential fans. We can now connect directly to our customers with ease.
Define Your Goal?
Before you start signing up with every available outlet and blasting messages left and right, it’s important to understand your ultimate goal. I think a lot of folks have trouble with the idea of social media, because they don’t know what to say or do. You might fall into the trap of just broadcasting about you all the time…or the trap of just chit chatting randomly…ultimately, not yielding any results for your business.
So above all you need to decide what it is you are trying to accomplish. Are you trying to get your brand out there into the world? Get people to your website or shop? Get people to purchase your products and services? It’s probably a combination of those things, which is why I always recommend claiming your name on the most popular networks and always adding a call to action back to your website or shop.
Reach Different Audiences With Different Networks
Some folks don’t want to bother with social networks and I agree that it can be overwhelming as new platforms are created and the trends keep changing now and again. But it doesn’t have to take a whole lot of your time, if you simply schedule in tasks on a regular basis. Realize that you are reaching different audiences on different networks. So you have to decide which spaces might be a good fit for your type of business…or if it’s something everyone should jump onto, like Twitter (at least for now)! Just be sure to always point people back to your homebase – your website, blog or shop. Ultimately, you want to lead the audience back to you and your business.
What to Share?
Think like a consumer. What do you want to see and what makes you want to interact? Helpful information, useful tips and tricks around your interests, sales and promotions, the list goes on. I know folks who exclusively post “listed xyz” 24/7. How boring is that?! There’s no interaction in that…so that’s not being social, my dear. If you provide useful information, interested parties will interact with you and ultimately be led to your business (the idea is that you spreading content that relates to your business). Of course, interaction means you can also ask questions and throw in some lighter chit chat as well… you are human after all. Again, think about real-life interactions, common courtesy, chit-chatting in the office with colleagues and business partners. Today, you simply do this virtually and with a whole lot of people.
Some people go as far as to search out questions and answering them. Providing that service to people who are looking for help…will definitely attract attention, build respect and form connections. If you happen to provide a service that people ask a lot of questions about, providing useful information or advice, really plays into the interaction.
Measure Your Success
In the end, I do think it’s important to measure your success through analytics or some type of tracking. You can then make decisions about how much time you put into social media, what works and what doesn’t work. This really goes for everything you do! Even if you don’t like burying yourself into the numbers, a quick look will tell you what brings traffic to your site. Maybe you want to concentrate on boosting a certain source or changing a strategy and seeing if it makes a difference. I like to take a look at what pieces of information gets retweeted, liked and shared…to get a good idea of what people find useful. Do you know what sources give you the most traffic? Do you know which links people click on to go to your shop and so forth? Analytics might seem like a huge headache, another thing to learn, but it’s so important! You might be putting a lot of energy into something that simply doesn’t yield results. Or you might be neglecting a goldmine…that could boost you to the next level if you simply give it a bit more time. Yes, you must measure your success (and failures), so you can go back to your ultimate goal, adjust your strategy and keep on interacting and building your business up.
I hope you understand the value in social interactions and the broad reach you are offered through social media. Don’t miss out on a great opportunity, but remember to take action with purpose. Please let me know your thoughts and if you have any tips in the comments below. Thanks!
by Linda | Sep 1, 2011 | my creative journal
These past weeks, I have been concentrating a lot on email marketing in these creative business 101 posts. I’m sure it’s been a bit heavy for some people, so this week let’s get back to the basics and talk a bit about photography. A stunning photo can win people over…I’m sure it’s happened to you as well. So for sellers of products, it’s extremely important to get the best shot possible to showcase your products online. A bad photo just ruins everything, because it also makes you look a bit unprofessional. If you are a large format artist, you will also be using photography to capture the image of something not easily transferred into 2D perhaps…so it is even more important to take care in how you present your work. Even for bloggers, it’s super important to incorporate imagery. The visual element helps to capture people’s attention and break up the content of pages.
Even for those of us who offer services or digital products, photography still comes into play. The visual imagery and design elements you use in your business represents you and your brand. How do you want to look in the eyes of your potential customers? A bit shabby and unkept? Or dreamy stunning amazing, oh-wow-crap-look-at-that amazing?!
I think we all know the answer…or at least closer to the stunning side of the spectrum…rather than shabby, dark and blurry. Most of us have digital cameras and the fabulous thing about digital is that you can try a gazillion times until you get it right. I always have trouble with keeping my hand steady and have invested in a tripod even though I get lazy in actually pulling it out and using it!
However, I’ve also taken classes on basic photography and continue to look for photography resources. Here are some that I have found helpful.
I hope these resources will help you out in your creative business ventures. A great photo will only do good for your business. I know that oftentimes, even though I know the principles…I still get shabby photos. Understand that you have to decide for yourself, the level of tolerance you have…the quality you want ultimately. At some point in your journey, you might need to ask for help – to get a professional photographer when you’ve reached that level. It is worth it, when you are ready. In the meantime, I fully support the DIY movement and thank goodness for the digital format. We can now take as many photos as we need and delete as necessary with little investment. So there’s no excuse…you can certain get decent photos at the least! I’m constantly learning by using my camera more and more. So go take pictures, even if you don’t need them for a specific project. It’s just good practice.
If you have any other helpful links or tips and tricks, please feel free to share below in the comments. Thanks!
by Linda | Aug 25, 2011 | my creative journal
It has come to my attention that I’ve been writing about email marketing without having really mentioned the Can-Spam Act. No doubt you’ve probably heard of it before. It’s a law that has set rules and regulations for people sending email commercial messages.
If you look into the text you notice that applies to all commercial messages…oh, yes!
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.
Now it’s not meant to scare anyone into communicating about their business…even if it might seem big and scary. Much of it is about common sense and courtesy. If you sign up with an email service provider, they usually have certain restrictions in place to ensure you are following by the law…such as disclosing your location and providing opt-out options. Take a little read and make yourself familiar with the rules. I think it’s all very reasonable and easy to understand.
It’s funny because the people who don’t comply are the spammers we are trying to get rid of…but how do you report them, right? Please add your comments below. I think it’s important for everyone to understand the law…if they are going to use email as a form of marketing their business. Ciao ciao!
