by Linda | Mar 7, 2012 | DIY printables
Looking for a cute tweet tweet birdie image to color up?

Here’s a little something I illustrated and feel free to download for your personal use – Heart Tweet Digistamp. Just please do me a favor and spread the word to all your crafty friends.
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by Linda | Feb 23, 2012 | my creative journal
Last week, I wrote about my doubts in offering digital downloads of my artwork and the dilemma of wanting to get my work out into the world, but still retain ownership and rights. Although I do not know if there is a huge market for digital downloads of artwork, people seemed to like the general idea – even though they shared my concern for piracy. Offering the print quality source file for sale, brings up immediate concern of attracting copycats and scammers in this world. Some might even say that it goes against the “fine art print” aspect of Art.

The topic of infringement in the art world has been discussed and blogged about so many times. Every now and again, a shocking infringement case will surface and our little world is rattled up with fury. I certainly cannot make sense of how people can blatantly copy and not feel and know in their bones that it is wrong.
But then again, there’s a whole lot of people in this world driven to do bad things. There are many reasons, albeit not justifications… but it doesn’t change the fact that there will always be risk involved, in all facets of life. We fear so many things, but we can’t let that fear control us and bind us down. We can listen to that fear, but then… we figure out what we will actually do.

After much thought and consideration, I’ve decided to offer my Girls With A Message series for sale as digital downloads. (Note: no longer available online)
We live in an everchanging landscape and I want to embrace the technology that we have available to us. This will be my little experiment and I certainly have my reasons for taking a chance. I know there are those who don’t even consider digital art as a true art form. However, it’s always a question of time and education for people to accept new ways. Instead of concentrating on all my fears and worries, I want to look forward to all the pros in this situation.
- Digital downloads = instant gratification
- Reach anyone in the world with an Internet connection
- Unlimited quantity to spread, so everyone can enjoy my work
- No shipping fees for you the customer
- No packing materials for me to fuss with (I live in Italy and 99% of my supporters live out of this country)
- With the source file, you can always renew your prints – just print it again!
- Variety of applications since one could print on paper, cloth, transfer paper…
- Or even use digitally as your desktop, screensaver, phone wallpaper…
- Easy to change the size in proportion with digital files, print at 100% size or a mini copy to use as notecards
I certainly don’t want to encourage piracy, because the digital copy is for personal use only. I’m doing my part in officially copyrighting and registering my work, but I know the risk is there. I think the digital format makes it easier for people to mis-use the work. But that isn’t going to stop the rise of the digital revolution. Ebooks are everywhere and so convenient – taking over the publishing the world.

The funny thing is that I’m already offering my work digitally. I design digital scrapbooking products at CatScrap and have my own digital stamp shop. Why the hesitation for art prints? I have to admit, there must have been some kind of haughty, snobby, worth-more thought in my mind… and I realized that it’s silly. It’s all my work and I put the same passion into my efforts, no matter what the end result becomes. I’m already out there in the digital world, why not go full force?
And in a way, I would love for my girl illustrations to spread like wildfire. It’s funny how the messaging is urging me take the leap as well. Ultimately, the whole point is to spread all the positive and motivational messaging. I hope that people who support me, would simply direct interested parties to buy their own copy of the download. It’s really the same situation for any kind of product that can be scanned and ripped off. The risk is not stopping people from releasing their work and becoming successful. I figure the best way to combat the fear, is to work on getting my girls out there and known. There will be no question that I’m the illustrator and ultimately, to be recognized for one’s work… that is a great feeling of success. I believe true fans will come back to the source. I also believe that if I put my good intentions out there, it can’t be a bad thing. Good things will come out of it.
I’m going to let go of fear and shoot for stars… please wish me luck!
Also, here are some articles around the topic of copycats and copyright for artists:
Pikaland – Copycat Lessons We Can Learn
Fine Art Views – Don’t Fear The Copycats
Kate Harper Blog – Fear of Getting Your Art Stolen? Look at the Numbers
Protecting Your Art: Interview with Alyson B. Stanfield
EmptyEasel – Copyright Information for Artists: How Copyright Laws Protect Your Art
Tara Reed – How copyright infringement is like stealing my sandwich…
by Linda | Jan 31, 2012 | my creative journal

When you need to check yourself and really get planning and organized, use a weekly planner printable page to start.
I’m sitting in my room and it’s the last day of January 2012. I try to ignore the feeling, but now and again I get that numbness of realizing how old I am, how much time has passed already, and how little time there is left. Yes, I know it’s a bit morbid, but those thoughts pop up every now and again.

Download Cute Bird Weekly Planner Page PDF
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I would like to blame it on the snow outside and how everyone is grumbling about the troubles of bad weather. I would blame it on hormones and some kind of biological funk I can’t control. Maybe it’s the winter blues? I could blame it on something, but what’s the point? I realize that it’s totally okay to freak out a bit and worry about things. The bright side is that it means I’m alive and thirsting for more. There’s energy, perhaps misdirected, but it’s there.
Last year I started blogging creative business 101 posts, sharing my progress of building a profitable business. I was happy with the general progress, the accountability, the momentum of it all. Unfortunately, I fell off the wagon when the holidays rolled around. I totally lost my momentum and it’s the last day of the first month of the following year now. Jeepers.
I’ve been watching videos, reading blogs and listening to podcasts (all under the guise of researching) and slowly, but surely, realizing that I am failing myself. It wasn’t a dramatic or sudden epiphany – it was a bonk on the head in slow motion, because it took me so long to maybe, perhaps, snap out of it.
I have been avoiding those reality checks and simply brushing the surface with others, in attempts to avoid the truth. Total FAIL. This is when the Ice Cube song suddenly started to play in the soundtrack of my life, Check Yo Self.
No matter what the circumstances are in life, no matter what crazy huge mistakes I might have made, I always have the opportunity to check myself. That ultimately means I can change course and move forward in the right direction. And if you think about this rocky road of life, we always have to change course. Change with the times, because we never can predict how things will go.
The worse thing is stagnation and inaction. That’s how I’ve been feeling and it sucks. It’s about time to check myself out of this situation.
I’ll be taking some time to re-align, formulate a plan and actually use the resources that I have at hand.
Do you need to check yourself about something? I hope that by sharing the free printable, it might help spur some action in you as well. Sometimes you need someone to shake you to your senses, but sometimes it’s just a very slow and gradual realization. All that matters is that you want to move forward…
by Linda | Oct 3, 2011 | DIY printables
I know that toothpick flags have been around for a while now and it’s no wonder how popular they are in scrapbooking and cardmaking. Toothpick flags are just so darn cute!

The supplies I like use are often difficult to find here in Italy. So I’ve decided to create my own through trial and error. Toothpick flags seem pretty straightforward to tackle. A simple idea, but you can create unique variations and combinations the DIY way!
Step 1 – Find some toothpicks!
I only have the plain jane ones. However, I’ve seen examples with little fork shapes and decorative tops as well. You might consider coloring them or using variations to create different types of flags.

Step 2 – Choose the material for your flags.
I’ve seen the flags made with patterned paper, ribbon and decorative tape (those washi tapes are all the rage). But I’m sure there are other materials that can be used. I’ve actually created my own designs and printed them on regular paper at home. Feel free to download the designs your own personal use below.

Download Toothpick Flag designs ZIP file
Step 3 – Cut and Fold Flags
Although you technically only have to create one side of the flag for a flat layout, I like creating the real thing for the full effect. This also gives you the freedom of flipping the flag around when using it in your projects. You can see from my designs that there are a variety of flag shapes as well. Experiment with the design, shape, size and length of your flags.

Step 4 – Glue Flags to Toothpicks
That pretty much finished the job. Tah-dah! I’ve found liquid glue to be stronger for this type of embellishment, but it really depends on your flag material. Just get those toothpicks to stick to the flag and you’re all set.

When using your toothpick flags, I’ve found that tucking the flag behind photos or journaling blocks helps to hide the adhesive used to attach the toothpick in place. However, sometimes I just put adhesive under the flag part and show the entire flag and toothpick. I’ve also seen ribbons and embellishments tied around the toothpick part as well.

Some more ideas
Once you’ve got the basic process of creating the flags down, you can start thinking about embellishments and fancying things up! Consider using fancy borders for your flag shapes as well as adding 3D embellishments onto the finished piece. The possibilities are really endless and even better, you can always use scraps of leftover paper to create a matching flag embellishment for your projects – pretty cool!

Let me know if you have any other tips, tricks or ideas regarding toothpick flags. I would be happy to try them out. For now I’ve created quite a collection for my papercrafting needs and having a lot of fun incorporating them into my work. Have fun!
by Linda | Aug 11, 2011 | my creative journal
When reading about email marketing, you often come across tips and tricks for creating catchy subject lines. Although I understand the importance of attracting readers…I also feel a bit odd using these so called “tricks.” Seems a bit too car saleman-like…and goes back to the issue of how creatives doing their own marketing feel a bit too shy. I’ve found that at times, I must remove myself from my normal role and think like a marketer would think – it’s their job to get folks to open the emails. We are all bombarded by messages daily and although we usually read those sent by people we love and businesses we have opted in for…there are still times when I just delete because I can’t take it all in.

So take a look at the email newsletters that you like to read and try to identify why. Besides wanting to get the information, is there something about the format? Is there something about the text size or organization? Do the subject lines capture you? I think there is a nice medium to creating catching subject lines and being authentic at the same time. The whole point of subject lines is to tell the reader a bit about what they are going to get inside. So I think it’s important to be truthful. However, you can also use some copywriting tips to make it sound nicer, to pique curiosity and grab people’s attention to take the action – click and read!
If you’ve already been doing some newsletters, definitely check your statistics to see what has worked in the past – or not worked. This is valuable information. And although the content and time of year have a lot to do with open rates, I think you can also get a lot of information by looking at past subject lines you have used. If you want to do some testing, certain service providers also let you split campaigns and try different subjects lines. That would give you even more information abotu your readers based on the same email blast.
I use MailChimp for my email newsletters and they even offer a research subject lines tool, to help you craft a better subject line. Although there is no sure-fire formula to creating a successful subject line, there are some rules to guard against looking like spam…or just being plain rude. I would definitely avoid:
- ALL CAPS
- !!!!!!????!?! Lots of exclamation points and punctuation
- spammy words like amazing, free, sexual terms or bad language
- too long of a subject line just looks a bit crazy and unnecessary and beside the point of summing up your email content
Instead, try to sum up your email content or pick the one thing you want to really highlight. Making some kind of offer, offering a benefit or pertinent information or use your authentic clever voice (you know your fans). Sometimes you can make it a question, so people want to know the answer within. It’s also okay to just write [Company Name] Newsletter. I know it seems boring, but if you have a relationship with your customers and send out emails regularly, it just makes sense.
My hope is to find a happy medium between overworked “businessy” marketing phrases and plain boring flat ones. Since everyone has a different audience, it also has a lot to do with what relationship you have with them. What reflects you authentically, communicates the point and gets attention? What subject lines do you like to use? Let me know what you think or if you have any tips in the comments below. Thanks for following along with this creative business 101 series…as I explore topics on my mind, through my own journey in starting a business.